Archives September 2019

Project Spotlight: Derbyshire Resin Driveways

Project Spotlight: Derbyshire Resin Driveways

Client: Derbyshire Resin Driveways are installers of resin bound driveways as well as other resin bound surfaces. Resin provides an attractive and durable alternative to traditional driveway materials and is also environmentally friendly.

Project Type: New template-based website.

Project Features: Video, Social Post Integration, Product Catalogue, Extended Portfolio Functionality, Standard Website Pages.

Technologies: WordPress, WooCommerce, Copy Writing, HTML, CSS, Citation Building, cPanel Web Hosting and Email.

 

Derbyshire Resin Driveways

Visit the site.

 

Google Search in 200 Words

Google Search in 200 Words

The internet is driven by search engines (in the UK almost exclusively Google) either on a desktop, laptop, tablet or (most commonly) on a phone. Search result are based on a number of factors, the most important of which are:

  • The term being searched for.
  • The location of the searcher.
  • The relevance of a website to the search term.
  • The perceived (by Google) importance of a site.

In order for a site to rank well it must address each of these. There are a great number of factors involved in this but the most important are:

  • Search Engine Optimization – This means that the site has been written in the correct way to rank for search.
  • Local signals – Meaning it is clear that a site which is relevant to a specific geographical location.
  • The content of the site – A site that talks a lot about widgets is likely to rank well for the search term ‘widgets’.
  • The number of quality and relevant other sites linking to the site. A link to your site from the BBC will make you rank highly as would a link from a barber’s forum to a barber’s shop.

As you might imagine, this process is time consuming. It is also hit-and-miss as Google is secretive and fickle. There is no (free) silver bullet!

Got a question? Leave a comment or get in touch here.