SONATA
Business and Technology Consultants

About Sonata

Initially founded in 2006 as a base from which to provide ecommerce consultancy for a home furnishings retailer, Sonata now provide consultancy and contracting services across a number of diverse industries. Utilising our experience in industry, we now offer a wide range of services allowing us to provide start-to-finish business and technology solutions, advise and assist with a specific project as well as to provide effective business management consultancy.

Our flexible structure allows us to work with companies of different sizes from international fashion houses to locally based start-ups. We look to develop long standing relationships with customers and provide ongoing support for your business and technology needs.

Specific fields of expertise include web-design and implementation, web marketing, search engine optimization, social media, online collaboration, customer and supplier relationship management, inventory management and financial accounting systems. We can also provide more general business management consultation.

About Jack

I spent the first half of my professional life providing customer support for business management systems in the automotive industry. I soon learnt that what was most important to my customers was clear and honest advice, personal and jargon free. In 2006 I decided to use the skills I’d learnt managing a technical support team, both from the role itself and from the customers I supported, to set up my own business technology consultancy. Although I initially went in with a broad remit, I quickly found myself involved more and more with internet based solutions, most commonly e-commerce and internet marketing.

Since 2006 I’ve worked on a number of projects of varying sizes and across different industries. I’ve set up e-commerce businesses from scratch and guided them to success but also helped analyse existing systems and made improvements to increased revenue and reduce costs. Integral to building a successful e-commerce site is good marketing. I’ve built up a good understanding of the internet market as well as the key skills necessary to gain insight into specific industries and then convert those insights into measurable results. I’ve also been able to use my more general business and management experience to complement my technology based skills, providing interim management, assisting in recruiting the right people and advising more generally on the IT needs of my customers.

Over the years I’ve made a few mistakes but I’ve also learnt from them. I’ve learnt that, although most companies can gain from e-commerce and internet marketing, that’s not always the best way forward or the best way they can use limited resources. I’ve learnt that a fancy website isn’t as important as providing clear quality content and marketing that content well. What I’ve found overall though, is that the clear, honest and no nonsense approach I learnt in my early years providing customer support, works best whatever and whoever the client.